Privacy statement

Last Updated: December 2025

This Privacy Policy explains how Northeast Alternatives, Inc. dba Sapura and its affiliates (collectively, “Sapura”, “we”, “us” or “our”) collect, use, disclose and protect personal information through our website located at sapuralife.com and any related online or mobile websites, applications and services that link to this Privacy Policy (collectively, the “Website”).

By accessing or using the Website, you acknowledge that you have read, understood and agreed to this Privacy Policy and to our Terms of Service, which are incorporated by reference. If you do not agree, do not use the Website.

We may update this Privacy Policy from time to time by posting a revised version on the Website. Your continued use of the Website after any update constitutes your acceptance of the revised Privacy Policy.

1. Scope

This Privacy Policy applies to personal information collected online through the Website and any related online services that link to this Privacy Policy. If a different privacy policy is posted on a particular site, application or service, that privacy policy will apply instead.

2. Information We Collect

We collect personal information that you choose to provide and information that is collected automatically when you use the Website.

A. Information You Provide Voluntarily

We may collect information that can identify you directly or indirectly, including but not limited to:

• First and last name
  
• Residential and billing address
  
• Email address
  
• Phone number
  
• Date of birth and age verification information
  
• Company and occupational role
  
• Loyalty and rewards account information
  
• Purchase and ordering history
  
• Marketing and communication preferences
  
• Social media handle or profile information you choose to provide
  
• Other information you voluntarily submit through forms, chats or account features
  

You agree that all information you provide, including your age, will be truthful, accurate and complete.

Providing personal information is voluntary. If you choose not to provide certain information, some Website features or services may not be available to you.

B. Information Collected Automatically

When you interact with the Website or open our HTML emails, we and our service providers automatically collect certain information about your device and usage, sometimes referred to as “Log Data” or “usage data.” This may include:

• IP address
  
• Browser type and version
  
• Device type and operating system
  
• Referring and exit pages
  
• Pages viewed and links clicked
  
• Dates and times of access
  
• Session duration and navigation patterns
  
• General location information based on IP address
  
• Email interaction data such as opens, clicks and bounces
  

This information is used for Site functionality, analytics, security, fraud prevention and general business purposes.

C. Demographic and Aggregated Data

We may collect or generate de identified or aggregated information, such as demographic information including ZIP code, age range and preferences. This information does not identify you personally and may be used for any lawful purpose.

3. How We Use Personal Information

We use the information we collect for purposes permitted by applicable law, including to:

• Operate, maintain and improve the Website
  
• Process and fulfill orders and transactions
  
• Verify age and eligibility in accordance with Michigan cannabis laws and other applicable regulations
  
• Create and manage online accounts and loyalty memberships
  
• Respond to inquiries, support requests and feedback
  
• Communicate with you about orders, appointments, products and services
  
• Send marketing, promotional and informational communications where permitted by law
  
• Conduct analytics, research and product development
  
• Prevent, detect and investigate fraud, diversion and other unlawful activity
  
• Comply with legal and regulatory obligations including reporting and recordkeeping
  
• Protect the rights, property and safety of Sapura, our customers and the public
  

We may combine personal information collected through the Website with information we collect in our retail locations or from other sources, where permitted by law.

4. How We Share Information

We do not sell personal information.

We may share personal information with:

• Our parent company, Northeast Alternatives, Inc., and other affiliates doing business as Sapura
  
• Service providers that perform services on our behalf, such as payment processors, age and identity verification providers, loyalty and rewards vendors, email and text message platforms, hosting providers, analytics providers, delivery or logistics vendors and information security providers
  
• State mandated tracking and reporting systems, such as Michigan regulated systems that record cannabis sales, where required by law
  
• Government authorities, regulators, law enforcement or other parties when we believe disclosure is required or appropriate under applicable law or to protect rights, property or safety
  
• Third parties in connection with a corporate transaction such as a merger, acquisition, sale of assets, financing, reorganization or dissolution
  

Service providers may access personal information only to perform services on our behalf and are not permitted to use it for any other purpose.

5. Cookies and Tracking Technologies

The Website uses cookies and similar technologies such as pixels and web beacons to:

• Enable core Website functionality
  
• Remember your preferences and settings
  
• Understand how the Website is used
  
• Improve performance and user experience
  
• Support marketing and advertising activities
  

Cookies are small text files that a website stores on your device. Some cookies are deleted when you close your browser (session cookies). Others remain until they expire or you delete them (persistent cookies).

You can control cookies through your browser settings. If you disable or delete cookies, some features of the Website may not function properly.

We may also use third party analytics tools, such as Google Analytics, to help us understand website traffic and usage. These providers may use their own cookies and similar technologies. Their collection and use of information is governed by their own privacy policies.

6. Marketing Communications

We may use your personal information to send you marketing and promotional communications about Sapura products, services, events and offers that may be of interest to you.

You can opt out of marketing communications at any time by:

• Clicking “unsubscribe” in marketing emails
  
• Following the opt out instructions in text messages, such as replying STOP
  
• Updating your account preferences where available
  
• Contacting us using the information in the “Contact Us” section
  

Opting out of marketing communications does not prevent us from sending you transactional or administrative communications, such as order confirmations or notices about your account.

7. California Residents

If you are a California resident, you may have additional privacy rights under the California Consumer Privacy Act and related regulations.

Subject to certain exceptions, California residents have the right to:

• Request to know the categories and specific pieces of personal information we have collected, used, disclosed and shared
  
• Request deletion of personal information, subject to legal and business retention requirements
  
• Request correction of inaccurate personal information
  
• Opt out of certain sharing of personal information for cross context behavioral advertising
  
• Not be discriminated against for exercising their privacy rights
  

To submit a request, please contact us using the information in the “Contact Us” section below and indicate that you are a California resident making a CCPA request. We will acknowledge your request within the time required by law and respond within the applicable statutory time period.

We may take reasonable steps to verify your identity before fulfilling a request, including requesting additional information from you.

8. Security

We use commercially reasonable physical, administrative and technical safeguards designed to help protect personal information from unauthorized access, use, disclosure, alteration or destruction.

However, no method of transmission over the internet or method of electronic storage is completely secure. We cannot guarantee absolute security of your information. You use the Website at your own risk.

When you submit sensitive information through the Website, we take steps intended to protect the transmission of that information, such as using encryption for payment card data handled by our payment processors.

9. International Transfers

The Website is operated from the United States. If you access the Website from outside the United States, you understand that your information may be transferred to, stored and processed in the United States, where data protection laws may differ from those in your jurisdiction.

By using the Website or providing us with information, you consent to the transfer, storage and processing of your information in the United States.

10. Links to Other Websites

The Website may contain links to third party websites or services that are not owned or controlled by Sapura. We are not responsible for the privacy practices of those third parties.

We encourage you to review the privacy policies of any third party website or service you visit or use.

11. Children’s Privacy

The Website is intended for adults and is not directed to individuals under the age of 18. If you are under 18, do not use the Website.

We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal information to us, please contact us using the information below. If we become aware that we have collected personal information from a child under 13 without verifiable parental consent, we will take reasonable steps to delete that information.

12. No Resale or Exploitation

You understand and agree that you may not reproduce, copy, resell, manipulate or exploit any part of the Website for any commercial purpose without our prior written consent.

13. Changes to This Privacy Policy

We reserve the right, in our sole discretion, to modify, update or otherwise change this Privacy Policy at any time. When we make changes, we will update the “Effective Date” at the top of this page. For material changes, we may provide additional notice, such as by email or by posting a prominent notice on the Website.

If you continue to access or use the Website after changes to this Privacy Policy take effect, you will be deemed to have accepted the revised Privacy Policy.

14. Governing Law

This Privacy Policy and any disputes relating to it or to the collection, use or disclosure of personal information are governed by the laws of the State of Michigan and applicable United States federal law, without regard to conflict of law principles.

15. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights where applicable, you may contact us at:

Sapura
355 S Willowbrook Rd
Coldwater, MI 49036
Website: sapuralife.com
Email: support@sapuralife.com